Customer Behavior: A Managerial Perspective

by Banwari Mittal and Jagdish N. Sheth

Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030343364
• ISBN13: 9780030343360
• Release Date: February 2003
• Publisher: South Western Educational Publishing
• Length: 544 Pages
• Weight: 2.58 lbs.
• Dimensions: 1.0" x 8.0" x 10.4"