Crowdsourcing For Dummies

By David Alan Grier

Book Overview

Give your business the edge with crowd-power Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.

• Format: Paperback
• Language: English
• ISBN: 1119940400
• ISBN13: 9781119940401
• Release Date: May 2013
• Publisher: For Dummies
• Length: 384 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"