Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment

by David Brain, Martin Thomas, Martin Thomas

The way people buy has gone through a massive revolution in recent
years: thanks to blogs, review sites and chat rooms, we no longer have
to rely on what a company says about its products and services - we can
read what our fellow consumers think about what they've bought, and
make our own decisions bearing those views in minds. The result?
Empowered customers who know exactly what they want and who can now
explore many ways to...

• Format: Paperback
• Language: English
• ISBN: 1408105950
• ISBN13: 9781408105955
• Release Date: September 2008
• Publisher: A&c Black Business Information and Developmen
• Length: 208 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.6" x 6.3" x 9.0"