Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

by Judy Graham

Book Overview

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131133225
• ISBN13: 9780131133228
• Release Date: January 2003
• Publisher: Prentice Hall
• Length: 85 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.2" x 8.6" x 10.8"