Creative Strategy: A Guide for Innovation

by William Duggan

Book Overview

William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0231160526
• ISBN13: 9780231160520
• Release Date: December 2012
• Publisher: Columbia Business School Publishing
• Length: 176 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.9" x 6.2" x 9.0"