Introduction; Josef Wieland.- Part I Creating Shared Value: Concept and Discussion.- 1 Shared Value - theoretical implications, practical challenges; Josef Wieland.- 2 Creating Shared Value. A Fundamental Critique; Thomas Beschorner/Thomas Hajduk.- 3 Corporate Social Responsibility (CSR). Cui Bono; Aloys L. Prinz.- 4 Just when you thought it couldn't get worse, you hear: "the business of business is business"; Michael F?rst.- Part II Creating Shared...