Creating Experience Value in Tourism

By: Prebensen, Nina K.

Book Overview

Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available;- Provides a new chapter addressing value creation and resource configuration;- Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives;- Introduces a new full colour internal design to aid understanding.Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.

• Format: Hardcover
• Language: English
• ISBN: 1786395037
• ISBN13: 9781786395030
• Release Date: June 2018
• Publisher: CABI
• Length: 272 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.1" x 6.9" x 10.1"