Creating Brand Meaning: How to Use Brand Vision Archetypes (2nd Edition)

by Peter Steidl

This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice. It has been written for practitioners and includes all the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1478339640
• ISBN13: 9781478339649
• Release Date: August 2012
• Publisher: Createspace
• Length: 180 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.4" x 5.3" x 8.0"