Creating a Winning E-Business

by Stuart Wagner, Ollie Rivers, H. Albert Napier, et al.

This entrepreneurial guide to starting an online business begins with idea generation and progresses through business plans to the nuts and boltsof creating and maintaining an e-business site. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0619217421
• ISBN13: 9780619217426
• Release Date: December 2005
• Publisher: Course Technology
• Length: 444 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.7" x 7.4" x 9.2"

Customer Reviews

Nice Deal

It has been a nice experience dealing with you. I received the book on time and gooooood condition. I hope deal with you in short time.

E-Business Review

This book can open a person's mind to see how many opportunities actually exist out online. This book is general, which gives a broad view of what is needed in a online business, and what's recommended. But this book is a little out of date, published 2006. This book does not get into the technical aspects of online business, but it does provide enough knowledge to commence a business strategy.

Good book

I had to get this book for a college course, and i will be keeping it for a refference guide. This is a great book, and really goes into depth on the fundimentals of building an outstanding e-business from the ground up. If you are serious about starting a buisness, than buy this book!

Someone who is using it in the classroom

This is a terrific book, particularly if you are someone who is not familiar with all of the ins and outs of e-commerce. It is thorough, it is well written and it gives the novice a great overview about all of the different areas of e-commerce, which changes, daily. I am using it in an introduction college course in e-commerce and marketing communication and it is a great supplement to the other books that I am using. Not everyone comes to learning about this subject with a good understanding of business in general and Napier and company do a great job of knitting that into the mix while teaching you about the key e-commerce concepts. I read a litany of e-commece textbooks before choosing this one, literally a dozen or more --- this one won the contest.