Creating a competitive advantage for small nations through branding

by Tom Warden

Master's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Auckland, language: English, abstract: This study addresses the research question; to what extent can nation branding create a competitive advantage for small nations? The concept of nation branding had its origins in the post-Cold War realities of a global neo-liberal economy, occurring as a spin-off from commercial...

• Format: Paperback
• Language: English
• ISBN: 3656654786
• ISBN13: 9783656654780
• Release Date: May 2014
• Publisher: Grin Verlag
• Length: 56 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"