Cost Benefit Analysis in Environmental Friendly Marketing

By Loukas Bellonias

Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of "passive" houses (Niedrigenergieh usern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. ...]

• Format: Paperback
• Language: English
• ISBN: 3640232135
• ISBN13: 9783640232130
• Release Date: December 2008
• Publisher: GRIN Verlag GmbH
• Length: 24 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"