Copywriting by Design: Bringing Ideas to Life With Words and Images

By David Herzburn and David Herzbrun

Advertising today is more visual than ever. And advertising creatives--both copywriters and designers--are becoming more cross-functional in order to create ads that seamlessly blend words and images.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844236713
• ISBN13: 9780844236711
• Release Date: January 1997
• Publisher: Ntc Business Books
• Length: 177 Pages
• Weight: 1.25 lbs.
• Dimensions: 11.0" x 0.5" x 8.8"

Customer Reviews

"Shut up!" he explained.

That's just the kind of thing David would say to get your attention or to keep you laughing. Something that would let you or help you get to the heart of the creative problem.David Herzbrun was the genius who made Avis No. 2. He was the first one to ask if you ever wondered how the man who drove the snowplow got to the snowplow. And I was lucky enough to have him as my mentor. If you want to make a lot of money in advertising writing acceptable advertisng for regular clients, save your money and read something from the other David... Ogilvy - well, read that anyway, maybe there's something useful beneath the didactic imprecations (two words you hardly ever get to use in the same sentence). He's the right David for you. Not Herzbrun.If, however, you bleed advertising, eat, sleep, dream it, and want to know what the process is to put yourself in the hall of fame, and up in the pantheon, skip the ad schools full of masters degrees who ain't been out in the working fields, and the ain't-I-somethin'-swell wannabees all too willing to tell you how it's done, and make themselves seem good. Instead, swallow this book whole. David didn't need to make himself seem good. He just was good.Then let me know where you are. If you get what he sends, I may want to hire you.I once said to David, "Hey, David, why don't you write some of this stuff down?" Then I went away to practice what he preached in other vineyards. Looks like he did. Nice to know I could influence him in return.No one in my creative departments gets out alive without having read this book.Shelly RobertsInternational Creative DirectorD'Arcy

I'VE STUCK PLATINUM!

I was seeking a new creative direction for my career as a freelance writer and it seems that this book was created just for me. This book not only helped to bring a project in order, it has brought order to my life and career. It is important to be able to find literary tools with great direction because in the world of frelance you are really on your own. With very limited books on the market that hit this subject, I have found this book to be the best. To be honest, I believe I'VE STRUCK PLATINUM.