Content Strategy for the Web

by Kristina Halvorson and Melissa Rach

Book Overview

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0321620062
• ISBN13: 9780321620064
• Release Date: August 2009
• Publisher: New Riders Publishing
• Length: 181 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.9" x 8.9"