Study Guide T/A Contemporary Mktg.,9e

by Louis E. Boone and David L. Kurtz

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0030190320
• ISBN13: 9780030190322
• Release Date: July 1997
• Publisher: South Western Educational Publishing
• Weight: 3.53 lbs.
• Dimensions: 1.5" x 8.3" x 11.0"