Contem Marketing Research [With Disk]

by Roger H. Gates, Carl D. McDaniel, Roger McDaniel, Carl Jr.; Gates

Book Overview

This text takes a strong managerial approach while maintaining its strong, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0538885076
• ISBN13: 9780538885072
• Release Date: January 1998
• Publisher: Thomson South-Western
• Length: 1 Pages
• Weight: 4.02 lbs.
• Dimensions: 1.4" x 8.4" x 10.3"