Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

By John Sherry Jr.

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

• Format: Hardcover
• Language: English
• ISBN: 0803957521
• ISBN13: 9780803957527
• Release Date: May 1995
• Publisher: SAGE Publications, Incorporated
• Length: 482 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.3" x 6.1" x 8.9"