Contemporary Issues in Sports Marketing

This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

• Format: Paperback
• Language: English
• ISBN: 1032968370
• ISBN13: 9781032968377
• Release Date: July 2026
• Publisher: Routledge
• Length: 126 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.7" x 9.6"