Contemporary Cases in Consumer Behavior

by Roger D. Blackwell, W. Wayne Talarzyk, James F. Engel

Book Overview

This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030169615
• ISBN13: 9780030169618
• Release Date: January 1977
• Publisher: Dryden Press
• Length: 407 Pages