Consuming Modernity: Gendered Behaviour and Consumerism Before the Baby Boom

By Cheryl Krasnick Warsh

Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.

• Format: Hardcover
• Language: English
• ISBN: 0774824689
• ISBN13: 9780774824682
• Release Date: August 2013
• Publisher: University of British Columbia Press
• Length: 304 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.9" x 6.2" x 9.0"
• Grade Range: Postsecondary and higher