Consumer Psychology

By Cathrine V. Jansson-Boyd

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding of why people consume certain products and services and how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0335247962
• ISBN13: 9780335247967
• Release Date: August 2019
• Publisher: Open University Press
• Length: 338 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.7" x 6.7" x 9.6"