Consumer Decision-Making, Analytics and AI

By John Harvey, Evgeniya Lukinova, Andrew Smith

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

• Format: Hardcover
• Language: English
• ISBN: 1032830441
• ISBN13: 9781032830445
• Release Date: June 2025
• Publisher: Routledge
• Length: 142 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"