Consumer Buying Behaviour: Electronic Goods and Home Appliances

By Alireza Miremadi

Consumers make buying decisions every day and managers or marketers try to understand why, when, where and how consumers make decisions to buy a product. One complex duty of managers is to understand... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659365491
• ISBN13: 9783659365492
• Release Date: March 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 112 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"