Consumer Behaviour

by Jim Blythe and Zubin Sethna

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.

The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.

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• Format: Paperback
• Language: English
• ISBN: 1526450011
• ISBN13: 9781526450012
• Release Date: May 2019
• Publisher: Sage Publications Ltd
• Length: 576 Pages
• Weight: 2.80 lbs.
• Dimensions: 1.0" x 7.4" x 9.5"