Consumer Behaviour

By Margaret Craig-Lees and Margaret Graig-Lees

Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.

• Format: Paperback
• Language: English
• ISBN: 0471335185
• ISBN13: 9780471335184
• Release Date: December 1997
• Publisher: Wiley
• Length: 528 Pages
• Weight: 2.23 lbs.
• Dimensions: 9.7" x 1.2" x 7.1"