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Consumer Behaviour in Department Stores
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Consumer Behaviour in Department Stores 6209764711 Book Cover

Consumer Behaviour in Department Stores

Edition Description

A study on consumer buying behavior in Coimbatore's departmental stores reveals that visual merchandising, product variety, and quality significantly impact buying behavior. Factors like price, brand reputation, and sales promotions also play a crucial role. Consumers prioritize...

Edition Details
Format:Paperback
Language:English
ISBN:6209764711
Format: Paperback
Condition:
$
73.59
Save $3.41!
List Price: $77.00
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