Consumer Behaviour in Department Stores

Bys: Prasath, A. Sri Hari and Banu, S. Shajitha

A study on consumer buying behavior in Coimbatore's departmental stores reveals that visual merchandising, product variety, and quality significantly impact buying behavior. Factors like price, brand reputation, and sales promotions also play a crucial role. Consumers prioritize convenience, ambience, and customer service, while demographics like age, income, and occupation influence shopping patterns

• Format: Paperback
• Language: English
• ISBN: 6209764711
• ISBN13: 9786209764714
• Release Date: March 2026
• Publisher: LAP Lambert Academic Publishing
• Length: 104 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"