Consumer Behavior

By Deborah J. MacInnis, Wayne D. Hoyer, Rik Pieters, et al.

Book Overview

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0618013261
• ISBN13: 9780618013265
• Release Date: January 2000
• Publisher: Houghton Mifflin College Div
• Length: 672 Pages
• Weight: 3.30 lbs.
• Dimensions: 10.5" x 1.3" x 8.5"

Customer Reviews

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