Consumer Behavior

by J. Paul Peter and Jerry C. Olson

Book Overview

Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072410647
• ISBN13: 9780072410648
• Release Date: July 2001
• Publisher: Irwin/McGraw-Hill
• Length: 582 Pages
• Weight: 3.40 lbs.
• Dimensions: 1.1" x 8.2" x 10.4"