Consumer Behavior

By Frank Kardes, Thomas Cline, Maria Cronley, et al.

Book Overview

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0538746882
• ISBN13: 9780538746885
• Release Date: January 2010
• Publisher: Cengage
• Weight: 2.50 lbs.