Consumer Behavior

By Jiri Urbanek

This book is trying to describe consumer behavior in terms of how roles in decision-making process are divided among members of households. Results are compared with stereotypes in decision-making... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 383835477X
• ISBN13: 9783838354774
• Release Date: June 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 80 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"