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Hardcover Consultative Budgeting: How to Get the Funds You Need from Tight-Fisted Management Book

ISBN: 0814402577

ISBN13: 9780814402573

Consultative Budgeting: How to Get the Funds You Need from Tight-Fisted Management

Written by the author of Consultative Selling and Key Account Selling, this book shows managers how to: fit their project to a top strategic priority; position themselves as partner to top management; think like a money manager, not an operational manager; apply the author's format, the profit improvement proposal, to their budget presentations; manage like an outsourcer to reduce costs; and follow a seven-step project management process to make sure...

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Format: Hardcover

Condition: Good

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Business Business & Investing

Customer Reviews

1 rating

Intelligent and clear

Mack Hanan is one of the mose clear thinking, practical business writiers working today.  About every two years or so, he writes a book for the American Management Association. Consultative Budgeting is the follow-up to his best seller Consultative Selling(tm).  Personally, I find this book much more powerful and useful for marketing, because it gives you very solid approaches to getting funding for your marketing programs.  Almost totally flufless, and highly quantitative and specific.
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