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Congruency, Expectations and Consumer Behavior in Digital Environments
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Congruency, Expectations and Consumer Behavior ... 365828420X Book Cover

Congruency, Expectations and Consumer Behavior ...

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Edition Description

Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments.- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants.- More Profound Understanding of Complaint Management in...

Edition Details
Format:Paperback
Language:English
ISBN:365828420X
Format: Paperback
Condition:
$
54.99
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