Competitive Strategies in European Banking

By Jordi Canals

Book Overview

Profound changes have taken place in the role of banking in developed countries in recent years and further important structural alterations will surely follow. This study of European banking surveys both the changing structure of the commercial banking industry and the strategic implications
of these changes. Drawing on Michael Porter's framework for industry and competitor analysis, Canals includes a general analysis of the economics of banking, in-depth studies of current trends in the five main EC countries, a look at strategic choices made by European banks, and an assessment of
the pace of change.

• Format: Paperback
• Language: English
• ISBN: 0198773501
• ISBN13: 9780198773504
• Release Date: October 1994
• Publisher: Oxford University Press, USA
• Length: 304 Pages