Competitive Marketing: Concepts, Theories and Strategies

By Samson Olanrewaju Ibidunni

COMPETITIVE MARKETING focuses on the usage of elements of Marketing Mix in relation to achieving goals and objectives of marketing at different supply of product situation; be it ample, shortage,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843374384
• ISBN13: 9783843374385
• Release Date: January 2011
• Publisher: Lap Lambert Academic Publishing GmbH & Company KG
• Length: 232 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"