Competitive International Strategy: Key Implementation Issues

Book Overview

Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.

• Format: Paperback
• Language: English
• ISBN: 0367516438
• ISBN13: 9780367516437
• Release Date: May 2022
• Publisher: Routledge
• Length: 186 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"