Competitive Intelligence For The Competitive Edge

By Alan Dutka

Book Overview

A consideration of competitive intelligence - the process of collecting, analysing and acting upon information about your competitors and the competitive environment - which shows how to use it to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844202932
• ISBN13: 9780844202938
• Release Date: January 1999
• Publisher: McGraw-Hill
• Length: 320 Pages
• Weight: 1.30 lbs.
• Dimensions: 9.3" x 0.9" x 6.4"