Competing For Choice: Developing Winning Brand Strategies

By Lars Finskud

This expert perspective on brand strategy provides techniques for using branding to build a sustainable advantage over competitors. Maintaining a wide conception of business competition requires that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0954532813
• ISBN13: 9780954532819
• Release Date: January 2004
• Publisher: Cyan Communications
• Length: 104 Pages
• Weight: 0.95 lbs.
• Dimensions: 8.3" x 0.3" x 5.3"