
Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers but also more insightful consumers of research. It expertly...

Effective argumentation is at the very heart of communication--and, as authors Gerianne Merrigan and Carole L. Huston demonstrate, is a key component to understanding and conducting communication research. Using clear, jargon-free language, concrete examples, and highly visual...

Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model of claim-data-warrants, Communication Research Methods introduces students...

