Communication Impact: Designing Research That Matters

Book Overview

Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different_and much more exciting_than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

• Format: Hardcover
• Language: English
• ISBN: 0742530981
• ISBN13: 9780742530980
• Release Date: January 2005
• Publisher: Rowman & Littlefield Publishers
• Length: 278 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.7" x 9.0"