Communicating Globally

By Philip J. Kitchen, Don E. Schultz, Philip Kitchen

Book Overview

2000 This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844225223
• ISBN13: 9780844225227
• Release Date: April 2000
• Publisher: McGraw-Hill Companies, The
• Length: 280 Pages
• Weight: 1.27 lbs.
• Dimensions: 1.2" x 6.4" x 9.3"

Customer Reviews

Communicating Globally: An Integrated Marketing Approach

Communication is one of the keys to success in a global environment. By taking an integrated approach to conduct marketing or communication is a very effective way to win the battle (no matter what kind of industry you are). It's worth to read this book.