Commercializing New Technologies: Getting from Mind to Market

By Vijay K. Jolly

Drawing on scores of case examples from a variety of industries, this book highlights both successful and unsuccessful attempts at technology commercialization, and makes the case for a fresh approach to R&D management based on specialization by stage rather than by function. It also explores the implications for managing technology investments.

• Format: Hardcover
• Language: English
• ISBN: 0875847609
• ISBN13: 9780875847603
• Release Date: January 1997
• Publisher: Harvard Business School Pr
• Length: 410 Pages
• Weight: 1.95 lbs.
• Dimensions: 10.0" x 1.8" x 6.5"