Color Strategy

by Leslie Harrington

While color is the focus of many books, studies and inquiries, only few attempt to understand how to leverage color as a strategic lever. This research examined the role color plays in product or... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639099613
• ISBN13: 9783639099614
• Release Date: April 2009
• Publisher: VDM Verlag
• Length: 220 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"