Co-Branding: The Science of Alliance

by Tom Blackett, Robert W Boad, Interbrand

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0333760891
• ISBN13: 9780333760895
• Release Date: September 1999
• Publisher: Palgrave MacMillan
• Length: 150 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"