CLEP Principles of Marketing w/ TestWare CD

By Denise T. OgdenJames E. FinchJames R. Ogden, et al.

Book Overview

REA ... Real review, Real practice, Real results. ? An easier path to a college degree - get college credits without the classes. ? CLEP Principles of Marketing Based on today's official CLEP exam ? Are you prepared to excel on the CLEP???? * Take the first practice test to discover what you know and what you should know * Set up a flexible study schedule by following our easy timeline * Use REA's advice to ready yourself for proper study and success ? Study what you need to know to pass the exam * The book's on-target subject review features coverage of all topics on the official CLEP exam, including marketing concepts, theories, consumer behavior, product concepts, and more * Key tutorials enhance specific abilities needed on the test * Targeted drills increase comprehension and help organize study ? Practice for real * Create the closest experience to test-day conditions with?3 full-length practice tests * Chart your progress with full and detailed explanations of all answers * Boost your confidence with test-taking strategies and experienced advice ? Specially Written for Solo Test Preparation! ? REA is the acknowledged leader in CLEP preparation, with the most extensive library of CLEP titles and software available. Most titles are also offered with REA's exclusive TESTware software to make your practice more effective and more like exam day. REA's CLEP Prep guides will help you get valuable credits, save on tuition, and advance your chosen career by earning a college degree. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0738601179
• ISBN13: 9780738601175
• Release Date: January 2008
• Publisher: Research & Education Association
• Length: 256 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.6" x 10.0"
• Age Range: 16 years and up
• Grade Range: Grade 11 and higher

Customer Reviews

Everything you need

I reviewed the study material in the front of the book one time over 3 days. I reviewed the practice tests in the back of the book (and the explainations to the answers) 3 times over 3 days. I took the test after a week and scored a 73.

This is all you need to pass this clep test!

This is all you need to pass the Clep test for Principles of Marketing. Between the text in the book and the practice tests on cd you will be prepared. I read the text (about 60 pages), took each practice test, reviewed each practice test by reading the explanations for each question, and then reviewed the text again to put it all in perspective. All in all I spent about 10-12 hours preparing. I had no prior marketing knowledge...

Very thorough...the ONLY book needed for this CLEP test!

I should have studied this book more. I passed the CLEP and I studied this book only a few nights before the test. I could have scored higher if I studied and read this book more. It's very thorough and well-organized. It's the only book you'll need for the Marketing CLEP test. However, unlike the author's recommendation of studying for 6 weeks, a maximum of 2 weeks is all you need for studying. The CLEP has A LOT of...

Best CLEP Review On The Market

Grab as many of the Rea Clep reviews as you can get your hands on. The one for Marketing is excellent-but they all are. My daughter earned over 40 credits in CLEP and I earned over 50 credits. Take it from us-you can earn college credits just by reading the Rea books cover to cover and then taking the practice exams. Needless to say, many years of sitting in a classroom were bypassed. My daughter greaduated from college and...

I studied this for two days and got a 64 (92nd percentile).

This book is great. Other then some common sense questions it pretty much covers everything.