Classical Rhetoric and Modern Public Relations: An Isocratean Model

By Charles Marsh

Book Overview

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

• Format: Paperback
• Language: English
• ISBN: 113823382X
• ISBN13: 9781138233829
• Release Date: October 2016
• Publisher: Routledge
• Length: 208 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"