CIM Coursebook: The Marketing Planning Process

by Ray Donnelly and Graham Harrison

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher,...

• Format: Paperback
• Language: English
• ISBN: 1856177165
• ISBN13: 9781856177160
• Release Date: July 2009
• Publisher: Routledge
• Length: 256 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.7" x 7.4" x 9.6"