Christ was an Ad Man

By Robert C. Pritikin

Book Overview

A witty and wild testament on how to create the miracle ads "He thinks big, spends small. His ads are sheer genius." -Advertising Age. What happens under the covers of the advertising business is... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0936602007
• ISBN13: 9780936602004
• Release Date: January 1980
• Publisher: Harbor Publishing
• Length: 201 Pages
• Weight: 1.00 lbs.

Customer Reviews

Pacific Book Review, January 14, 2010

Reviewed by: Nicole Sorkin, Pacific Book Review Title: Christ was an Ad Man Advertising is everywhere in this world. You will find some great advertising, some mediocre, and some just plain bad. Robert C. Pritikin's book "Christ was an Ad Man" will give you tools you need to know how to advertise your business successfully and get the desired results that you want and so much more. He will teach you the hidden secrets of what makes advertising work and how to make your business big or small stand out amongst your competition. Learn from a creative genius who knows and understands the advertising business both inside and out. Not only does Mr. Pritikin come with a long list of credentials, years of experience and has won endless amounts of awards for his advertising work. Mr. Pritikin actually has the creative brain power to tap within himself and create the magic; the magic that is lacking in so many ads out there. Ads that companies pay big bucks for and deliver less than mediocre results. Number one rule is the client is God. The client is the one who calls the shots and dictates how you will create your ad to tailor to his or her needs. Mr. Pritikin stresses to think of the customer first, specifically to answer their question of "What's in it for me?" He advocates that at the start of the business relationship the prospect doesn't care about you. All he or she want to know about is the benefit, advantage, service, or personal enhancement that you offer that no one else does. You need to make that personal, intimate connection and that is crucial if you want to sell your products or services. You have to feel what the client wants. You have to put your heart and soul into it. Remember sales are based on feelings and emotions. Take control of your business and company and be hands on. Put your own personal passion into it, that is the secret ingredient that you need because everything else that you need to be educated about is within these pages of this marvelous book. Don't be fooled by large top advertising agencies who will advertise your business for an enormous amount of money. Many of the people that work at these companies may have the education, but merely going to a prestigious university doesn't qualify a person to have the necessary talent to create those miracle ads that make the world go around. People are inherently lazy, and lack creativity, and will not allow themselves to think outside the box. People are afraid to challenge themselves to push a little deeper in order to go above themselves and everyone else. Mr. Pritikin isn't saying that everyone who works for these companies are idiots. There are some talented, hard working individuals who will go the extra mile for you, but those are few and far between. This is a one-of-a-kind resource for advertising, marketing and design. Do yourself a favor: buy this book for yourself, your colleagues, and your clients. "Christ was an Ad Man" is timeless a