Chinese Local New Luxury Brands in a Digitally Empowered Era: Cultivation, Transformation and Upgrading

By Hongbo Lai

Book Overview

Chapter 1. Introduction.- Chapter 2. Conceptual framework.- Chapter 3. Connotation and mechanism.- Chapter 4. cultivation methods of chinese local new luxury brands: a perspective of design driven innovation.- Chapter 5. communication methods of chinese local new luxury brands: a perspective of digital media communication.- Chapter 6. case studies.- Chapter 7. Conclusion and prospect.- Appendix.- Bibliography.

• Format: Paperback
• Language: English
• ISBN: 9811621470
• ISBN13: 9789811621475
• Release Date: May 2022
• Publisher: Springer
• Length: 153 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"