The phrase "Salesforce@scale Dilemma" was coined by Forrester, the industry analysts. Internal success in an organization breeds demand for more and more. The complexity of scale then crushes Salesforce's responsiveness. As Salesforce use grows, innovation slows, and flexibility evaporates. Why? Every app change risks breaking one of hundreds of data and process customizations, integration links, and third-party add-ons. The Salesforce@scale...