Changing the Game: My Career in Collegiate Sports Marketing

by Jim Host

Book Overview

Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host's prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team developed the NCAA Radio Network and introduced...

• Format: Hardcover
• Language: English
• ISBN: 0813179556
• ISBN13: 9780813179551
• Release Date: March 2020
• Publisher: University Press of Kentucky
• Length: 296 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.1" x 6.2" x 8.9"